Flowers for all occassions-Privacy Statement

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Blossoms & Leaves is committed to protecting your privacy. This Privacy Policy explains our privacy practices for our website, on the World Wide Web (the "Site"), as well as for Blossoms & Leaves Internet-delivered services that may be accessed through the normal use of our products (the "Services"). You can travel through most of our Site without giving us any information about yourself. But sometimes we do need information to provide services that you request. The following statement explains our information-gathering and dissemination practices. Please read the complete Blossoms & Leaves Privacy Policy.

General Information | What Information We Gather/Track | If You Opt to Receive Communications, How We Will Contact You | Site Functionality | Security of Your Information | Blossoms & Leaves Services | Correcting/Updating Personal Information | Updating/Unsubscribing Your Email Address

General Information

Blossoms & Leaves may periodically update this Privacy Policy. If so, Blossoms & Leaves will post the updated Privacy Policy on this Site. Blossoms & Leaves encourages you to review this Privacy Policy from time to time for any changes.

Blossoms & Leaves is a licensee of the TrustSg Privacy Program. TrustSg is an nationwide trust mark initiative led by the National Trust Council (NTC) and supported by the Infocomm Development Authority of Singapore (IDA).  Its purpose is to raise the level of trust and confidence among consumers and business, by promoting a secure and trustworthy environment for the electronic commerce world.  Online vendors are required to comply with stringent code of online business practices set by NTC before they can receive the TrustSg certification.  Because we want to demonstrate our commitment to our users' privacy, we have agreed to disclose our privacy practices and have them reviewed for compliance by TrustSg.  Our data protection policy (Privacy Policy) is displayed on the web site and the policy is set out in the same language medium as the web site.  We encourage all our customers to read our Privacy Policy to understand our objectives of collecting their personal data.

If users have questions or concerns regarding this statement, you should first contact If you do not receive acknowledgment of your inquiry or it is not satisfactorily addressed, you should then contact TrustSg through the TrustSg Watchdog Dispute Resolution Process

BusinessTrust Secretariat :

Mr. Ramesh Vakkiprath

35, Selegie Road, #09-25, Parklane,

Singapore 188307



TrustSg will serve as a liaison with the Web site to resolve users concerns. However, please understand the TrustSg program covers only information that is collected through this Web site Blossoms & Leaves.

By using this Site or any products or services provided through the Site, you expressly consent to the use and disclosure of information as described in this Privacy Policy.


Please note that the Blossoms & Leaves User Forum is covered by its own privacy policy, which is available for review at any time.

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What Information We Gather/Track

You may decide whether to proceed with any activity that requests personally identifiable information. If you do not wish to provide the requested information, however, you may not be able to complete the transaction. We do not collect information from individuals under the age of 13. If you are under the age of 13, we ask that you do not submit any personal information through the Site. If we have specific knowledge that an individual under the age of 13 has submitted personally identifiable information to the Site, we will delete such information permanently and without notice.

Except as described below, Blossoms & Leaves will only disclose your personally identifiable information to third parties if acting under a good faith belief that such action is necessary (1) to conform to legal requirements; (2) to protect and defend the rights or property of Blossoms & Leaves; (3) to enforce the Blossoms & Leaves Terms of Service; or (4) in the event of a merger, acquisition or sale of all or substantially all Blossoms & Leaves' assets relating to the business in connection with which the information was collected. Blossoms & Leaves collects personally identifiable information that can be divided into the following categories:

Blossoms & Leaves Registration Information: Blossoms & Leaves may ask you for certain personally identifiable information as part of the member registration process (including but not limited to your name, email address, billing address, any relevant promotion code, gift certificate redemption code).  Certain of this information is necessary in order to conclude the transaction.    If you provide us with personally identifiable information, we will treat it will strictest confident and use this information to provide an enhanced and more personalized shopping experience for you and to send you communications, including informative emails/newsletters about Blossoms & Leaves product, special offer, promotion items, new products, and services, and to provide you with special offers that may be of interest to you, and may include paid advertisements from third parties. We would not display or make publicly available, whether through online directories, customer lists or otherwise, the personally identifiable information collected.  In the event you no longer wish to receive such information, you may choose to opt out of receiving further communications by complying with the procedures listed in the "Updating/Unsubscribing Your Email Address" section of this Privacy Policy. Except in the case of Partner Products (see below), Blossoms & Leaves keeps personally identifiable information collected in the course of registration with Blossoms & Leaves confidential and does not disclose, sell, trade, or exchange mailing lists with any organization.

Partner Product Purchases: Some products offered via the Site are third-party products ("Partner Products") offered by Blossoms & Leaves' partners ("Blossoms & Leaves Partners"). If you purchase Partner Products from this Site, Blossoms & Leaves may ask you to provide personally identifiable information as part of the registration process (including but not limited to your name, email address and credit card information). You are required to provide this information in order to conclude the transaction. Blossoms & Leaves provides this information, except credit card information, to the applicable Blossoms & Leaves Partner to enable the applicable Partner to register your purchase and verify support eligibility. Blossoms & Leaves will require the applicable Siew Lee Florist Partner to use your information only to verify support eligibility and, in the case of certain Partner Products, to provide you required updates. Blossoms & Leaves will not share this information with any other third party.

Credit Card Information: If you use a credit card to purchase products via this Site, your name as it appears on the credit card, the credit card number, expiration date and billing address will be encrypted as it passes over the Internet. Blossoms & Leaves does not record or keep your credit card information for online credit-card transactions; rather such information is simply passed through to our contracted payment processing vendor. Blossoms & Leaves may access such information through the payment processing company, but does not do so except to process refunds or adjustments and to the extent necessary in the event of nonpayment or disputed payments, or as may be necessary for Blossoms & Leaves' compliance, in Blossoms & Leaves' discretion, with applicable law.

Customer Support: If you request customer support online, we will ask you for information necessary to complete the transaction such as your name, email address and information about your purchase, and the nature of the problem you are experiencing. In the course of providing support, your data may be transmitted to service providers that are under contract to Blossoms & Leaves and have agreed to abide by the provisions of this privacy policy. Such transmissions of your data are encrypted and secure.

Partner Application: If you request participation in our partner program online, we will ask you for information necessary to complete the transaction such as company name, email address, and company profile.

Surveys: Blossoms & Leaves periodically requests information from users via surveys. Participation in these surveys is completely voluntary and you have a choice whether or not to disclose this information. Siew Lee Florist uses both in-house and third-party Web-Based Interviewing Systems to compile the surveys. Information requested in the surveys may include broad demographic information (such as zip code, age level) for aggregate use and does not identify the user. No cookies are used. Survey information is not sold, shared, or rented to any third party, and is used internally solely by Blossoms & Leaves for purposes of improving the use and satisfaction of this Site, Services, and our products.

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If You Opt to Receive Communications, How We Will Contact You


With your permission, Blossoms & Leaves will send you communications, including informative emails/newsletters about product upgrades, product updates, new products, and services. These communications provide you with special offers that may be of interest to you, and may include paid advertisements from third parties. Blossoms & Leaves may use a third-party provider of outbound email technology to send email from their servers on our behalf. The provider does not collect information about you but does collect requests to unsubscribe.

Special Offers

Blossoms & Leaves has relationships with business partners that provide a number of third-party products and services. With your permission, Blossoms & Leaves will notify you about special offers that may include links to third-party products and services.

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Site Functionality


Persistent "cookies" are small pieces of information that your browser stores on your computer on behalf of a Web site that you have visited. The Site does not use persistent cookies. In order to complete transactions on our site, we do use session cookies. These session cookies do not collect information about you, only about your browser session, and they are destroyed when you close your browser. No data is stored on your computer.

Web Bugs

We do not use "web-bugs" or any tracking technologies to collect information's from users of our web site.

Log Files

We (Blossoms & Leaves and/or our contracted web analytics provider's do keep track of the domains from which you access our Site and Services on the World Wide Web, and may log IP addresses or other identifiers for statistical purposes. We do this to gather broad demographic information for aggregate use to identify and analyze trends and the results of our marketing efforts, to help diagnose problems with our servers and to administer the Site and Services, and analyze users' movements. IP addresses and other identifiers are not linked to personally identifiable information.


The Site contains links to other Web sites. Please note that when you click on one of these links, you are "clicking" to another Web site. We encourage you to read the privacy policies of these linked sites, as their privacy policies may differ from ours. This Privacy Policy applies solely to information collected by Blossoms & Leaves on this Site.

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Security of Your Information

All information gathered on the Site is stored and maintained in secure facilities.  All Blossoms & Leaves employees, and all external service providers who may process and/or store customer data, are briefed about the company's privacy and security policies on a regular basis.  Any service providers with whom Blossoms & Leaves contracts, and who receive, store, or process personally identifiable customer data, have committed to abide by the provisions of this privacy policy. All transmissions of personally identifiable customer data are encrypted and secure.

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Blossoms & Leaves Services

In the course of normal operation, Blossoms & Leaves may contact servers operated by, or under contract to, Blossoms & Leaves. These communications are to allow Blossoms & Leaves to aggregate data in the interest of improving our Services and products.

No personally identifiable information is gathered during interactions with Blossoms & Leaves Services. We may aggregate data in order to analyze geographic or other demographic patterns, and may make such aggregated data available to Partners. Such aggregations will not reveal personally identifiable information about particular users.

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Correcting/Updating Personal Information

You are free to update your information at any time directly through our Site. Customers can access their personal information by using their respective username and password to gain access to their personal information.  At your request, Blossoms & Leaves will change your information; we may request evidence of your identity before doing so. Inasmuch as your information will never be used without your explicit consent, we are not able to update the email address to which you subscribe to Siew Lee Florist communications on your behalf. Should you wish to update the email address at which you receive communications from us, please see the next section ("Updating/Unsubscribing Your Email Address") below.

To change your information, or request that your information be changed, please use one of the following options:

Send email to us at :

By Postal Mail:

Attn: Customer Service

Blossoms & Leaves

178 East Coast Road

Singapore 428884

Republic of Singapore

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Updating/Unsubscribing Your Email Address

Our users are given the opportunity to "opt-out" of having their information used for purposes not directly related to our Site at the point where we ask for the information. .

Users who no longer wish to continue receiving our communications may opt-out of receiving these communications in the following ways:

  • By replying with Unsubscribe in the subject line in the email,

  • By sending email to us at

  • By Postal Mail:

Attn: Unsubscribe

Blossoms & Leaves

178 East Coast Road

Singapore 428884

Republic of Singapore

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Last Updated on Thursday, 05. October 2006 07:23:55 PM +0800